Privacy Policy

INFORMATION GATHERED BY (together with its parents, subsidiaries, affiliates, agents, representatives, consultants, employees, officers, and directors — collectively, “” “we,” or “us”) . This is’s online privacy policy (“Policy”). This policy applies only to activities engages in on its website and does not apply to activities that are "offline" or unrelated to the website. collects certain anonymous data regarding the usage of the website. This information does not personally identify users, by itself or in combination with other information, and is gathered to improve the performance of the website. The anonymous data collected by the website can include information such as the type of browser you are using, and the length of the visit to the website. You may also be asked to provide personally identifiable information on the website, which may include your name, address, telephone number and e-mail address. This information can be gathered when providing feedback or e-mails are sent to, when you register for services, or make purchases via the website. In all such cases you have the option of providing us with personally identifiable information or not.



This Policy describes the information we collect from you, how we use that information and our legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us. In providing you with a seamless user experience anytime you visit our store, we also use cookies and similar technologies, as described in our Terms of Service. By visiting and using our site, you’re acknowledging you have agreed to our Terms of Service and that you have read and understood this Privacy Policy.



In order for you to have a great experience in our store, we may need to collect and process certain information.

Depending on your use of the Services, that may include:

  • Information you provide by completing forms on — your name, email and postal addresses, telephone number, country of residence, login, and password details. We may ask for this information if you register as a user of the Services, subscribe to our newsletters, make a purchase in our store or if you contact us;
  • Details of any requests or transactions you make through the Services;
  • partners with other companies (such as Stripe, PayPal, etc.) for payment processing, and the payment information you submit is collected and used by them in accordance with their privacy policies. To review the Privacy Policy of any third party service we may partner with, please visit the website of the respective third party service provider. does not store your payment information apart from the last four digits of your credit card or bank account (as applicable), expiration date, and country, which we may require for tax, government regulatory, and security purposes;
  • Information about your activity on and interaction with, including use of our mobile apps (such as your IP address, the type of device or browser you use, and your actions on the Site);
  • Information about the ways people visit and interact with our Site, in the form of traffic analytics. You can opt out of being included in Google Analytics here ( For more information about our use of data analytics to protect and improve our Services, see our Terms of Service section relevant to Cookies;
  • Messages you send us (such as questions or comments, or reports of a problem);
  • The email address associated with your Facebook account, if you choose to sign up using your Facebook credentials. will also request permission to access your name, profile picture, and friend list (these permissions are governed by Facebook’s privacy policies and can be managed through your Facebook privacy settings). We don’t post anything to your Facebook, or other third-party social media accounts without your permission.

You may decline to provide us with your information. However, this will limit your ability to make a purchase in our store, sign up for our newsletter or generally use our Services.



Except as otherwise stated below, we do not sell, trade or rent to others your personally identifiable information collected on the site.

The information collected by our site is used for the following purposes: to enable us to provide you with our Services and to improve and promote our Services, to contact you and/or customise your experience on our store (for example, to show you products that we think may interest you based on previous purchase history), to process orders, to keep you informed about your order status, to notify you of products or special offers that may be of interest to you, and for statistical purposes for improving our site (to track and analyse use of the Services so that we can improve how is performing and provide users with the best experience possible).

We will disclose your Delivery Information to third parties for order tracking purposes or process your check or money order (as applicable), fulfill your order, improve the functionality of our site, perform statistical and data analyses, deliver your order and deliver our promotional emails to you. For example, we must release your mailing address information to the delivery service to deliver products that you ordered.

All credit/debit cards’ details and personally identifiable information will not be stored, sold, shared, rented or leased to any third parties.

How This Information Is Shared

The following data will not be publicly displayed or revealed to other users:

  • Any payment information you provide when making a purchase in our store
  • Your password details when creating an account or signing up to our newsletter
  • Your IP address
  • Your phone number
  • Your date of birth and other personal details you may provide us with
  • Information that’s shared with trusted third-party services

We may share your information with certain trusted third-party services to help us provide, improve, promote, or protect our Services (like when we partner with payment processors, or use services that help us manage our ads on social media platforms or other sites).

When we share data with third-party services that support the delivery of our Services, we require that they use your information only for the purposes we’ve authorised, and that they protect your personal information at least to the same standards we do.

Information that may be made public

We reserve the right to make public types of content as indicated below:

  • comments and requests you submit through our store
  • answers to support requests you may submit through our store
  • information that’s shared to protect and comply with the law

We do reserve the right to disclose personal information when we believe that doing so is reasonably necessary to comply with the law or law enforcement, to prevent fraud or abuse, or to protect’s legal rights, property, or the safety of, its employees, users, or others.

Data Protection Authority

Subject to applicable law, if you are a citizen or resident of the European Economic Area, you also have the right to (i) object to’s use of your personal information and (ii) lodge a complaint with your local data protection authority.



Data protection law in Europe requires a “lawful basis” for collecting and retaining personal information from citizens or residents of the European Economic Area. Our lawful bases include:

Performing the commitment we have with you.

In certain circumstances, we need your personal data to comply with our obligation to deliver the products and services you purchase(d) through our store.

Legal compliance: Sometimes the law says we need to collect and use your data. For example, tax laws require us to retain records of payments made through our store.

Legitimate interests: This is a technical term in data protection law which essentially means we have a good and fair reason to use your data and we do so in ways which do not hurt your interests and rights. We sometimes require your data to pursue our legitimate interests in a way that might reasonably be expected as part of running our business and that does not materially impact your rights, freedom or interests.

For example, we use identity, device, and location information to prevent fraud and abuse and to keep the Services secure. We may also send you promotional communications about our Products and Services, subject to your right to control whether we do so.

We analyse how users interact with our Site so we can understand better what elements of the design are working well and which are not working so well.

This allows us to improve and develop the quality of the online experience we offer all our users.




We will retain your information as long as necessary to provide you with the Products or Services or as otherwise set forth in this Policy. We will also retain and use this information as necessary for the purposes set out in this Policy and to the extent necessary to comply with our legal obligations, resolve disputes, enforce our agreements and protect’s legal rights.

We also collect and maintain aggregated, anonymised or pseudonymised information which we may retain indefinitely to protect the safety and security of our Site, improve our Services or comply with legal obligations.

Data Transfers

Because is a Hong Kong based company, your information will be collected and processed in Hong Kong. Hong Kong has its own laws governing data protection and government access to information. The rules that protect your personal information under Hong Kong law may be different than in your home country. If you choose to use our Site and Services, you need to agree to our Terms of Use, which set out the full agreement between and its users.



Cookies are small bits of data cached in a user’s browser. utilizes cookies to determine whether or not you have visited the home page in the past. However, no other user information is gathered. may use non-personal "aggregated data" to enhance the operation of our website, or analyze interest in the areas of our website. Additionally, if you provide with content for publishing or feedback, we may publish your user name or other identifying data with your permission. may also disclose personally identifiable information in order to respond to a subpoena, court order or other such request. may also provide such personally identifiable information in response to a law enforcement agency’s request or as otherwise required by law. Your personally identifiable information may be provided to a third party if files for bankruptcy, or there is a transfer of the assets or ownership of in connection with proposed or consummated corporate reorganizations, such as mergers or acquisitions.



Users residing in certain countries, including the European Union, are afforded certain rights regarding their personal information. Except where an exception or exemption applies, these rights include the ability to access, correct, and request deletion of your personal information.

While these rights are not applicable globally, all users can manage their personal information, as further described below.

You can manage your preferences by following the “Update Your Preferences” link at the bottom of any of our emails. You can also request us to modify or delete the personal information you’ve provided to us by contacting us at We may only retain certain information as required by law or as necessary for our legitimate business purposes.


8. SECURITY takes appropriate steps to ensure data privacy and security including through various hardware and software methodologies. However, cannot guarantee the security of any information that is disclosed online.

We follow industry-standard practices to protect the data we collect and maintain, including using Transport Layer Security (TLS) to encrypt information as it travels over the internet. No method of transmission over the internet or electronic storage is completely secure, so cannot guarantee its absolute security.

In order to avoid data breaches, we only use third party data collection services (including but not limited to LeadPages for email capture, Mailchimp or Klaviyo for email service provider, etc.) that are internationally recognised and observe the same strict data collection privacy policies and practice the same diligence in protecting our customers and members' data as we do.



We want to communicate with you only if you want to hear from us. We try to keep emails to a minimum and give you the ability to opt in to any marketing communications we send.

We will send you emails relating to your transactions on You may also elect to receive certain marketing email communications, in accordance with your preferences, and from which you may opt out at any time by adjusting your notification settings. We will also send you service-related announcements when it’s necessary to do so.


10. OTHER WEBSITES is not responsible for the privacy policies of websites to which it links. If you provide any information to such third parties, different rules regarding the collection and use of your personal information may apply. We strongly suggest you review such third party’s privacy policies before providing any data to them. We are not responsible for the policies or practices of third parties. Please be aware that our sites may contain links to other sites on the Internet that are owned and operated by third parties. The information practices of those Web sites linked to our site are not covered by this Policy. These other sites may send their own cookies or clear GIFs to users, collect data or solicit personally identifiable information. We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.


11. MINORS does not knowingly collect personal information from minors under the age of 18. Minors are not permitted to use the website or services, and requests that minors under the age of 18 not submit any personal information to the website. Since information regarding minors under the age of 18 is not collected, does not knowingly distribute personal information regarding minors under the age of 18.

If you believe that a minor has provided us with personal information, please contact us at If we become aware that a minor under age 18 has provided us with personally identifiable information, we will delete it.



If you wish to modify or update any information has received, please contact


13. MODIFICATIONS OF THE PRIVACY POLICY’s Policies and Terms of Service may be changed or updated occasionally to meet requirements and standards. Therefore users of our website are encouraged to frequently visit these sections in order to be updated about the changes on the website. If you keep visiting and shopping at after a change, that means you accept the Privacy Policy in effect.


Privacy Policy updated on November 1, 2018.